Last updated September 20, 2026

Privacy

Regulars is run by Cactivate, Inc., 10 Fan Pier Blvd, Boston, MA 02210. We build loyalty programmes for restaurants. This explains what we collect, why, and what we will never do with it.

What we collect

When you join a restaurant's programme, we collect:

Why we collect it

To run the programme you joined: count your points, issue your rewards, hold your place on the waitlist, and answer you when you text. The restaurant you joined can see this information about you. No other restaurant can.

Text messages

When you join, you are asked three separate questions: whether you want to join the programme, whether we may text you about your table and your requests, and whether you want occasional offers. The third is off unless you turn it on.

We do not sell or share your mobile information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Who else touches your data

We use a small number of companies to run the service, and only for that purpose: a messaging provider to deliver texts, a card-linking provider to tell us when you have paid at a participating restaurant, a payments provider if you buy a membership, and Apple and Google to put your card in your phone's wallet. They act on our instructions.

How long we keep it

For as long as you are in a restaurant's programme, and for a reasonable period after that for our records. Ask us to delete your account and we will, along with your points and your message history.

Your choices

Children

Regulars is not for anyone under 16, and we do not knowingly collect their information.

Changes

If we change this, we will change the date at the top. If the change is significant and you have agreed to hear from us, we will tell you.

Contact

Cactivate, Inc., 10 Fan Pier Blvd, Boston, MA 02210. wentao@agentmark.ai · (617) 580-7696